Why Cheers Wisconsin?

Protect WI small businesses. Generate new jobs and revenue.

Wisconsin folks work hard and play hard. We stand for what is good and what is right.  We celebrate our hard work and success. Cheers Wisconsin stands up for the small businesses emerging and dynamically changing our great State. To the Wineries, Craft Breweries and Distilleries, we raise our glass to you and say, Cheers, we're with you!

Fixing and Modernizing for WI

Wisconsin's alcohol system is complex, cumbersome and in certain cases, favors certain industry categories. As new, exciting markets are emerging in WI, we need dramatic improvement.  If left as is or allowed to further degrade, countless small businesses will suffer, new revenue will be missed, jobs either lost or not added and these glorious small businesses will begin to fade.  That does not sound like Wisconsin. 

What can we do to make this better?

If you love your local brew pub, winery or distillery and want to see these rising stars continue, you need to take action.

Together we can, 

  • Grow Wisconsin small business breweries, wineries and distilleries
  • Create new jobs and bring new revenue to Wisconsin
  • Level the playing field
  • Eliminate outdated laws
  • Strengthen infrastructure
  • Strive for balance
  • Protect your favorite craft brewery, winery or distillery



I'm with Cheers Wisconsin!

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If we all work together, we can not only protect what we currently enjoy from our local craft brewer, winery and distillery, but we can enhance Wisconsin's alcohol laws going forward